白皮书:THE REFRIGERATOR, A STAGE FOR OUR CHANGING LIFESTYLES 冰箱,生活方式变化的缩影

此文章来自奥马冰箱白皮书第6篇。

Understanding global changes through the lens of the evolution of domestic cooling appliances.

从家用冰箱的演变了解全球变化趋势。


As the principal piece of furniture inthe kitchen, the refrigerator is the domestic appliance that better lends itself to the interpretation of the current changes in society, also because of its sophisticated design and its use of latest-generation materials and technologies.

作为厨房的重要的存在,冰箱始终承袭巧思设计、采用新型材料并搭载尖端技术。因此,冰箱的构造可直观体现当前社会的变化。


The fridge revolution is synonymous with total respect for food, with stylish design and advanced connectivity. All this with expanding capacities and higher-than-ever levels of efficiency. 2021 will go down in history as the year of the multi-door, which is rapidly replacing single and double door models.

Consumers around the world are privileging models capable of holding larger quantities of food while providing additional advantages too: a modular internal architecture, lower electricity consumption and reduced food waste thanks to technologies able to considerably extend the life of fresh produce.

冰箱对时尚外观和智能化的更新迭代,体现了人们对食物的追求,这些都离不开产能的不断扩大和效率的日益提高。2021年是冰箱历史上的一个里程碑,这一年,多门冰箱呈现了快速取代单门和双门冰箱的趋势。全球消费者都偏向于选择容量更大的冰箱。得益于长效锁鲜技术,大容量冰箱的优势越发明显:内部结构模块化、能耗更低且可减少食物浪费。



Based on different cooling systems andstorage compartments, latest-generation refrigerators offer the possibility to create different microclimates adapted to the various types of food, packaging or recipes. All the research in the field points at connectivity and voice technology as leading the evolution of cooling appliances in the coming future.A trend which seems already underway in the “smart” market, with numbers definitely on the uprise. The Global Market Report 2021: COVID-19 Growth and Change to 2030 estimates its growth at 2.5 billion dollars in 2020 and 2.9 billion dollars in 2021. The forecast is for it to reach and exceed 4.5 billion dollars by 2025.

基于不同的制冷系统和存储空间,新一代冰箱能够打造多温区,满足不同食物、包装或烹调方式的保鲜需求。业内研究表明,智能家居互联技术和语音技术是未来冰箱的大势所趋。这两大技术已在“智能”市场崭露头角,并呈现增长态势。《2021全球市场报告:新冠疫情下到2030年的发展和变化》指出,智能冰箱2020年的增长规模为25亿美元,2021年为29亿美元。预测到2025年,这一数值将突破45亿美元。



EMBRACING PRODUCE ACROSS THE STORE

农产品炙手可热

A market research by Nielsen shows that the capability to preserve fresh produce for longer has gained considerable and renewed relevance for American consumers during the pandemic. Sales of fresh fruit and vegetables have increased by 5% and 10% respectively compared to 2019.

尼尔森(Nielsen)的一项市场调查显示,在新冠疫情期间,美国消费者对农产品的保鲜时长尤为重视。与2019年相比,新鲜水果和蔬菜的销售额分别上涨了5%和10%。



2022 COOLING TRENDS

2022年冰冷行业动向

Ice cubes galore 制冰机

Ice makers are here to stay. In the future we should expect more and more ice, produced more and more quickly. Recent research shows that every American uses up to 180 kg of ice every year. The latest hype in ice-cubes is… round cubes! Or rather, spherical ones: the shape is meant to minimise the contact surface with the liquid so that the icicle doesn’t melt so fast in your drink, which also stays cool for longer.

制冰机将持续畅销。未来,制冰机的出冰量将越来越大,制冰速度也会越来越快。最新研究表明,平均每个美国人每年消耗多达180公斤的冰块。最近,圆形冰是市场上大力推广的对象。更确切地说,圆形冰又名球形冰:这种形状的冰块可以最大限度地减少与液体接触的面积,从而减缓冰块融化速度、让饮料保持持久冰凉。


Ethylene filters 乙烯净味器

Another novelty is the filter getting rid of ethylene and other gases naturally produced by fresh fruit and vegetables, keeping them fresher for longer. Such filters are also meant to prevent unwanted odours from contaminating other foods stored in the fridge.

另一款创新产品是乙烯净味器, 可以去除新鲜水果和蔬菜自然释放的乙烯和其他气体,让食物长效保鲜。同时还能防止冰箱中的食物串味。


Convertible box 变温保鲜区

Among the most recent innovations, controlled temperature boxes make for a better management of supplies according to the specific needs of the items they hold, keeping food fresh for longer and avoiding contamination.

作为新一代创新技术,变温保鲜区可以根据不同食材的特性提供最适宜的储存环境,长效锁鲜、避免腐坏。


Transparent doors 透明冰箱门

See-through doors are becoming increasingly mainstream. The concept is very simple: you can check the content of your fridge without opening it, effectively reducing the number of times you actually open it and helping maintain even temperatures. The use of glass doors will also impact smart displays, which will become transparent and with augmented reality functionalities to provide all kinds of information about the food items inside the refrigerator, from expiry dates to possible recipes for your next dinner party, which the fridge can even help you plan and organise.

透明冰箱门越来越受到消费者的欢迎。其理念很简单:无需打开冰箱,存放在里面的食材也能一目了然。从而有效减少开冰箱门的次数,确保冰箱内温度稳定。由于玻璃门的应用,智能显示器也将成为透明的,并搭载增强现实技术,可以提供冰箱内食物的各种信息。不论是显示保质期还是推荐聚会菜谱都不在话下,甚至还能帮助用户规划、组织聚会。

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