奥马冰箱智能制造基地渲染图
Homa greets 2023, its 20th year of production, with a spectacular evolution in products and manufacturing!
2023年，奥马带着产品和制造方面的非凡成就迈入了生产的第20个年头！
Since 2003, the year that Homa kicked off production as a global OEM/ODM manufacturer of cooling appliances, we have been through a series of impressive growth milestones. Within two years of the start, production hit 1 million units, and by 2009, we were No.1 exporter to the EU and globally. 2012 saw production reach 5M units and by 2015 this had doubled to 10M units. 2019 brought the 10th consecutive win on exportation, while in 2021 construction began of an extensive new No-Frost district as part of Homa’s factory complex, a project that is near to completion in 2023.
自2003年奥马研发制造的冰箱投产以来，我们创造了一个又一个非凡的发展里程碑。奥马的产量在最初的两年内突破100万台，并于2009年成为了欧洲冰箱出口及全球冰箱出口冠军。2012年，产量突破500万台；2015年，产量实现翻番，达到1000万台；2019年，奥马连续十年蝉联出口冠军；2021年，全新风冷冰箱智能制造基地动工，这是奥马作为世界最大的出口冰箱制造基地的布局的一部分，项目预计将于2023年完工。
Throughout this growth, the core of Homa’s business has always been a close understanding of our B2B partners. The products we make for them embody their personalities and make their brands zing with life.
Today more than ever, companies know that they must place the customer experience at the centre of the products they design and market. Today’s consumers want stylish cooling products that optimise food preservation and storage, rather than just a box to keep food cold.
如今，企业已无比清晰地意识到，必须把客户体验视为产品设计和销售的核心。当前消费者需要的，是设计时尚，而保鲜性能优越的产品，而不仅仅是能冷藏食物的箱子。
They are also looking for appliances that are respectful of our planet. We at Homa rise to meet these needs of our partners and their customers through a focus on constant and innovative Research and Development to deliver beautifully designed and engineered original authentic products, all based around high energy efficiency standards and overall sustainability. And now we have also achieved true ODM status and are offering client brands our own take on the industry’s state-of-the-art. In all these ways, we build value for our partners, encapsulating all this focus and effort in our corporate tag line “We take care of your dreams”.
此外，消费者也更青睐绿色环保的电器。奥马持续通过创新的研发成果来满足全球客商和用户的诉求，为他们呈现设计精美、制造精良、符合高能效标准和整体可持续性的原创产品。如今，奥马已真正实现冰箱的自主研发，并有能力与客户分享自己对行业尖端技术的看法。奥马将继续为合作伙伴创造价值，竭尽全力与其“一同驭梦前行”。
Our footprint and R&D focus
我们的足迹和研发重点
Our nine factories in Nantou have a footprint of around 600,000 sqm, plus the 70,000 sqm of the soon-to- be finished No-Frost district. There are 10,000+ staff, 13 production lines and 130+ product platforms, covering top mount, upright, combi, table-top, no frost and multi-door refrigerators plus chest freezers, with two plants producing components and CKD. Highest production capacity is 50,000+ units per day and 15M+ units for 2023.我们在南头的九个工厂占地约60万平方米，即将完工的高端风冷冰箱智能制造基地占地约7万平方米。奥马现有1万多名员工、13条生产线和130多款产品，包括层架冰箱、单门冰箱、抽屉冰箱、小冰箱、风冷无霜多门冰箱和卧式冷柜。此外，还有两个零部件和散件工厂。奥马的最高日产量为5万多台，2023年的年产能将突破1500万台。
Our R&D team of over 200 experienced professionals in mechanical and electrical engineering, mechatronics, computer science, to name just a few, lead our ceaseless pursuit of innovation, while collaborating with a network of distinguished universities, research institutes and global partner companies to tap into the world’s best technologies and practices.
我们经验丰富的研发团队由200多名机械与电气工程、机电一体化、计算机科学等领域的专业人才组成，他们引领奥马不断开拓创新，并携手知名高校、研究机构和全球合作伙伴，共同探索世界顶尖的技术和实践。
While continuing to seek incessantly for advanced technologies to improve people’s daily lives, it is also our heart- felt belief that our R&D objective is no longer simply meeting technical specifications, but also satisfying consumers’ expectations of the new trends around emotions, status and eating and shopping habits, as well as their concerns for the environment.
在持续通过前沿技术改善人们日常生活的同时，我们也发自内心地认为，奥马的研发目标已不再是简单地满足技术规格，而是结合新趋势来满足消费者在情感、地位、饮食和购物习惯上的期望，并迎合他们对环境的关注。
Our close relationships with our B2B partners enable us to develop a deep understanding of these trends and others as they develop.
得益于与B2B合作伙伴的密切关系，我们能够及时深入把握一切前沿趋势。
New solutions
新的奥马方案
And it is these collaborations with our B2B partners, as well as with suppliers, technical partners and University research organisations, that also help us gain a unique understanding of which technologies are significant and when they are mature enough to be most effectively used and become mainstream.此外，我们与B2B合作伙伴、供应商、技术伙伴、高校研究机构保持密切合作，对行业形成自己独特的见解，能够很好地识别技术的重要性、成熟度，判断将技术引入市场的绝佳时机。
This is the case with No-Frost. No- Frost is substantially about having air constantly flowing around the cavity, managing humidity and preventing the formation of frost while at the same time ensuring even temperature levels throughout the appliance. This way, food lasts longer and in fresher conditions. We did not invent it, and it has been around for a while, but it has come a long way and is now ready for us to take it to the next level and systematically feature it across our entire range of products. Hence, our new No-Frost manufacturing district.
风冷无霜就是一个例子。风冷无霜的原理是：让空气不断地围绕箱体内部流动，从而去除多余的湿气、防止结霜，同时确保整个冰箱内部温度恒定。这样一来，食物便能长效锁鲜。该技术不是我们首创的，它进入市场已经有一段时间了，而且卓有成效。因此，我们认为可以将风冷无霜技术再向前推进一步，并大规模应用于我们的产品系列。于是，我们新建了高端风冷冰箱智能制造基地。
We have also found a way to offset any potential energy consumption increase due to No-Frost with our AI inverter technology, applied to the compressor system of our refrigerators. Additionally, this technology helps avoid temperature fluctuations, maintaining a precise temperature inside the cavity, resulting in further energy savings and better preservation of food.
我们将智能双变频技术应用于压缩机，不仅可以抵消风冷无霜带来的额外能耗，而且还能精准控温、减少冰箱内温度波动，以实现更好的节能和食物保鲜效果。
Leading our other outstanding recent innovations is the proprietary MultiClimate SystemTM, by which different levels of temperature and humidity are achieved to preserve different foods in conditions that are best adapted to them and as close as possible to their natural environment. Other innovations are the “converter box” in the refrigerator cavity that can reach temperatures below 0°C, more choice in organising the internal spaces, and new intuitive, precise user interface solutions.
在我们近期的创新成果中，最引人瞩目的要数multi-cliamte多气候系统TM专利。该系统通过调节温度和湿度，为食物创造最适宜、最接近自然环境的储存条件。此外，我们还推出了温度可低至0°C以下的“变温箱”、可自由组分储的内部空间，以及直观简洁的全新用户界面。
With the timely introduction of leading-edge technology that can be immediately scaled to any dimension, we are offering our clients a key competitive advantage. A claim we can sustain because in our industry, size does matter, and our being specialised in cooling and at the same time having such a large production footprint further boosts our relative scale, and edge, over generalist players, and offers our clients compelling and competitive products in a record go-to-market timeframe.
奥马的尖端技术可以快速适应任何生产规模，为客户提供核心竞争优势。我们有自信这么说，是因为在这个行业，规模至关重要。奥马专注于冰冷制造领域，相比其他多领域发展的企业，庞大的生产规模进一步提升了我们的相对规模和优势，使我们可以在极短的时间内为客户提供兼具吸引力和竞争力的产品，助力其实现快速上市。
*本文所提及的数据信息，更新时间截至2023年3月。
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